I had a great time at today's lunch and learn presenting 'The 60 Minute Marketing Plan'. Thank you to everyone who came and shared ideas. If you weren't able to attend, you can download the presentation here.
Happy Marketing!
Showing posts with label marketing mix. Show all posts
Showing posts with label marketing mix. Show all posts
Friday, February 25, 2011
Monday, February 21, 2011
Social Media Ground Rule # 5: Integration
Here we are at the last 'rule' of social media...of course, these are really guidelines meant to help you shape your own social media presence. Of all of the rules, integration is the one that many organizations overlook, but it's key in maximizing your brand's meaning in the marketplace and leveraging the ROI from all of your other communications efforts.
Make sure that you create a 'closed loop' of connections between the content and calls to action that you use on social media sites and the rest of your marketing, whether it is a web site, a brochure, or a presentation. Consistency of message, content, and values is as key for social platforms as it is for anything else you add to your marketing mix.
Make sure that you create a 'closed loop' of connections between the content and calls to action that you use on social media sites and the rest of your marketing, whether it is a web site, a brochure, or a presentation. Consistency of message, content, and values is as key for social platforms as it is for anything else you add to your marketing mix.
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