Social Media Ground Rule # 5: Integration

Here we are at the last 'rule' of social media...of course, these are really guidelines meant to help you shape your own social media presence. Of all of the rules, integration is the one that many organizations overlook, but it's key in maximizing your brand's meaning in the marketplace and leveraging the ROI from all of your other communications efforts.

Make sure that you create a 'closed loop' of connections between the content and calls to action that you use on social media sites and the rest of your marketing, whether it is a web site, a brochure, or a presentation. Consistency of message, content, and values is as key for social platforms as it is for anything else you add to your marketing mix.

Get your employees on board with the Chamber

If you are a member of the Chamber, then so are each of your employees. Encouraging them to get involved on some level will give you greater value for your membership investment. They can receive e-mail, attend programs, serve on a committee - just about anything. As they become more involved, they will be creating additional visibility for your services and products and building potentially valuable business relationships.

Remember, it is actually your business that is the member, thereby affording all benefits of membership tothose in your office or workplace. These include Member Discounts, referrals and more. Log on to www.adrianareachamber.com and click on the Join Now button to view the growing list of services that have been designed to help your business grow!

Ann Hughes
President & CEO
annhughes@adrianareachamber.com
www.adrianareachamber.com