Traffic Triggers – How Do You Get Traffic To Your Website?

There is a key ingredient in making online marketing work for your business, and this ingredient is so critical that it shouldn’t be overlooked.

When you have a business website, you need to do more than just speak to people and ask them to visit your site. You need traffic to your site, driving there 24/7, without you physically telling them to go there.

You need traffic, but not just any traffic will do. Your website should be jammed with targeted traffic that is genuinely interested in your offers. This traffic should already be pre-qualified, and ready to become part of your customer base.  The best traffic to your website is relevant, targeted, and active traffic that will power your business and fuel your marketing campaigns.

So, the question is; how do you get your share?

There are over 40 different ways to generate traffic to your website. From search engine optimization, to feeder site resources, to pay per click marketing and sponsorship opportunities, there is no shortage of opportunities available to you.

This Traffic Trigger series will give you a quick guide to evaluating a number of options, so that you can develop a marketing campaign geared for success. Of course, if you’d like further information about how to effectively implement any of these traffic techniques, we can brainstorm ideas together sometime!

 

Traffic Starts at Home

Setting up your traffic strategy for success all begins at home, and before you work to develop off-site marketing campaigns, you need to first focus on optimizing every square inch of your website. This prepares it to start generating organic traffic from the major search engines.

Organic traffic is the crème de la crème of traffic, as it’s natural, targeted and organic – coming directly to your site after a user types relevant keyword phrases that the search engine has identified as being associated with your site.

Of course, you can’t set up your website successfully until you understand what those users are searching for in order to find your business! Most often, they don’t search for your business name, unless they already know that you exist.

Think through the key questions that people have when they visit your business. What are the key products or services they are looking for? Those are some of the same words they, or just about anyone else, will use to look for you on the Internet.

Many businesses ignore this first step in a traffic campaign. They spend countless hours, an wasted dollars, implementing online marketing, only to find out that they should have focused on entirely different words to bring traffic to their website.

How are you doing with your traffic triggers? The next article will explain why Google recently shut down traffic to some websites – and how you can avoid that happening to yours!