People regularly ask questions about the Chamber. "What is it? What does it do?" Recently we updated the wnswers to those questions and have adopted the following "Elevator Speech" that describes the Chamber to a tee!

" The Adrian Area Chamber is a living breathing social network that enables members to create personal and professional relationships. It is a resource for information and learning, a collaborative partner and a venue for interpersonal interaction. Members are often only one degree of separation, one phone call or one introduction away from many of the people they want to meet - potenetial customers and vendors, community, political and business leaders."

If you don't have an effective, descriptive "Elevator Speech", start working on one today. It's one of your best marketing tools.

Ann Hughes
President & CEO
Adrian Area Chamber of Commerce
www.adrianareachamber.com

Keeping your customers happy

I recently came across an article that focused on things that we can all do to keep our members, clients and customers happy and returning to our businesses and organizations. It was in the October edition of the Chamber's Business Intelligence Report which also has articles on local sourcing for small businesses, crowd funding and what the increasing number of multi-generational households means for businesses in terms of supply, packaging and marketing.

Do you know that there are better times to post on FaceBook than others? The author of this piece says that Friday posts result in more engagements than any other day and are followed by Tuesday and Wednesday. The lowest rates of response follow Saturday and Sunday posts,

The publication also includes a short article which insists that customers really do pay more for exceptional service and do so willingly! Research shows they will pay up to 10% more for service that exceeds their expectations. Keep that in mind as you deal with customers and train employees on how to work with customers as well.

To request a copy of the October Business Intelligence Report, call the Chamber at 265-2320, Members receive an e-mail edition each month.

Ann Hughes, President and CEO

Adrian Area Chamber of Commerce

517-265-2320

www.adrianareachamber.com