Your Sales Funnel - Are You Keeping Your Funnel Full?

Your business thrives and grows as you add more customers and satisfied clients. Sometimes, it is helpful to take a step back and examine how you obtained your current clients in order to plan future strategies. Take a few minutes to examine your existing strategies for getting more prospects and customers.

• How are you drawing prospects to you who are ready to buy your products or services?
• Are you using opt-in boxes on your website or sales pages?
• Are you handing out business cards or working trade shows?
• Do you have direct response mechanisms in newspapers, magazines, or the radio?
• How are you meeting new people and drawing them to you?
• Are you doing cold calling or direct mailing?

In order to keep your sales funnel full, you need to have a method or mechanism for drawing new people to you. Write down what methods you are currently using.

If you weren't able to come up with a method or mechanism that you are purposely using right now to get more prospects, you have a fundamental problem in your business. Take some time to plan out a few of these strategies, and get comfortable using them.

Hopefully, you wrote down at least 1-2 methods for getting new prospects. Now, what is the sales process that you use once you meet that new prospect? Typically, you are helping them to solve a problem, so how will you go about doing that?

Your next step is to plan out what happens after that new prospect makes an initial purchase with you. How are you moving them on to more sales with you, or for additional services that you provide? If you've planned out this sales funnel in advance, you are more likely to move prospects through to loyal customers who are ready and willing to give raving referrals to your business!

Plan ahead and implement methods to keep your sales funnel full. Remember to review these periodically, and make adjustments when necessary. Examine your sales funnel, and see what needs to be changed or improved upon. Change is a good thing, especially when you can integrate new ideas to better serve your customers!