There is only one way to get Google to love your local business and that is to give Google what it wants. That makes sense, doesn’t it?
So what does Google want from you?
Relevant Keywords: Google wants you to use keywords that match what people are typing into its search engine. Google’s role is to connect customer queries to your website, using keywords as the traffic source. You need to use the same words that potential customers use when they want to find your business. If they are searching for green shirts and you are using purple shoes as your keyword, Google won’t match you to their search.
High Quality Content: Google wants you to use high quality content. It has an image and reputation to maintain and is getting stricter with determining whether the content published is relevant to the search being conducted. The content you publish needs to be well written, provide value to the reader, and be relevant to your industry. In fact, Google recently adjusted its algorithms to tighten up the standards for high quality content. Those businesses that published less-than ideal content noticed a drastic drop in traffic to their website.
Google Wants to See Relevant Backlinks: Backlinks are similar to road signs on the Internet, directing traffic to your website. You get backlinks a number of different ways, and Google is constantly judging whether your backlinks match what your industry represents. Connect to quality forums, social networks and websites that relate to your industry and to your business. Choose your backlink practices carefully, because your business success on the Internet really does depend upon it.
Follow these three guidelines in your online marketing efforts, and your business website will get noticed by Google in a good way, resulting in more traffic and more sales for your business.
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