The Power of Simplicity

Clear the clutter...reduce the amount of copy, chop the number of daily FB posts, be careful about the amount of talking you do on a sales call. Use the extra space and time to solicit and analyze your audience's feedback. Make it easy for your target audience to understand your point of view and then provide their own perspective.

Incorporating this practice into your everyday communications is simple and the results can be invaluable.

Are You "We-ezing"? Try "You-sing" Instead

It's a simple yet difficult mindset to attain, but it's a critical element of successful and relevant marketing strategies: think and act from the customer's point of view.

As tough as it might be to accept, the truth is, the buyer of your product or service and/or the supporter of your organization is only going to be moved into the desired action (i.e. buy something, give money or time) if there is something in it for them. What is that 'something'? It should be the crux of your marketing message.

Take a look at your marketing collateral, your organization's language and policies, your website--if you're referring to 'we', 'our' or 'our company name' more than you are framing your information from a customer's point of view, you're 'we-ezing'. Try 'you-sing' by talking about the benefits an individual receives by being involved in your organization--the ones that matter to them...not you.