Social Media Ground Rule # 4: Make Real Connections

Of all of the 'rules' of social media, #4 may be the toughest to implement. What makes social media so wonderfully different from traditional media is its ability to help organizations have real-time, candid connections with customers, prospects, and the world-at-large. This means that the typical marketing one-way communication mind-set won't work in the social sphere. You can post content all day long on a social media site, but it won't do any good for your communications ROI if you don't respond in a timely and true manner to the content your followers/friends/fans create on your social assets.