The business world is abuzz with the power and potential of social media, but the true success stories are few and far between when it comes to the average organization utilizing Facebook, Twitter, and other social platforms. Why is this? Perhaps it is because there are a few 'ground' rules that are ignored by many corporate users of social media.
The next few posts will focus on five key 'rules' that can really impact a company's success with social media. So let's start with #1:
Start With a Clear Objective
Social media is no different than any other activity that a business engages in: there needs to be a reason for devoting the time to it. There needs to be a payback, ROI, a measurable result.
Here are a few social media objectives to consider:
- to connect with customers
- to obtain specific feedback from customers
- to provide a special place for promotions, premium content, and other things that may be offerred only to engaged customers
- to bring customers, prospects, and employees together in a genuine forum.
- to provide 'real-time' updates/news/feedback
What are your objectives for utilizing social media?
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