Yesterday, we attended the Annual Meeting of the Small Business Association of Michigan (SBAM) in Lansing and the Chamber Partner Summit held prior to the luncheon which featured Joe, the Plumbler.
The topic that was at the top of everyone's mind was social networking and Michael Rogers, the VP for communications at SBAM spoke to the potential effectiveness of such sites for businesses. There were several Chambers of Commerce represented and most had either scheduled sessions on the topic or were planning one soon.
The Adrian Chamber is doing an introductory session this coming Thursday at Adrian in the AM with Ben Lorenz, partner and owner of the Human Element in Ann Arbor. Ben has extensive experience and knowledge in the areas of marketing and business development through effective use of web tools, on-line strategies and social networking techniques.
As Ben pointed out to me on the phone earlier today. social networking brings with it the need for commitment to the effort required to keep sites, etc. current and responsive. He also told me that social networking is only one piece of a diverse and comprehensive marketing strategy. Plan on attending the AM event on Thursday - call 265-2320.
One activity that there is always plenty of at Adrian in the AM is the ever-effective face-to-face networking, which I noticed yesterday was employed by almost everyone in the room. Like social networking, standard networking activity needs to be part of your integrated marketing scheme!
Ann Hughes
President and CEO
517.265.2320
517.270.1818
www.adrianareachamber.com
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With all of the social networks available for businesses to use, it's good to know that there is a helpful resource on the different marketing schemes available to integrate social networking into the business development task list.
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