It's all about communication

We may be communicating differently, but letting others know about your business, developing relationships and being known and visible is still all about communication. While we used to communicate via typewriters, land lines, the postal service, and the telegraph, we now reach out through e-mail, fax, and social networking options. Have you noticed how impatient we become when the computer is slow or an e-mail doesn't come through when we expect it. We have gotten so used to instant communication and I often hear people wonder aloud how we ever managed earlier when we had to rely on snail mail! Think about the days when letters were delivered by Pony Express riders who had to contend with indian attack and highwaymen!

It's important to keep current with the new technologies for communicating and knowing how to make using these tools relavant to our businesses and organizations. The biggest challenge I face with social networking, including our blog, Face Book, Twitter, and even our website is making the time and remembering to write frequently and keep everything current. We just launched a new website this week at http://www.adrianareachamber.com/ and it is easier than before to update and put photos on the home page. And I am relying on an old-fashioned form of communication to remind me to keep this log, Twitter and Face Book current - I have a 3M sticky note posted on my computer screen!